Founded in a portable in Stoke-on-Trent in 2000, bet365 has quickly grown to become one of the world’s largest online gambling operations. It is a now full service gambling organisation offering sports betting, RNG casino, poker, bingo and an impressive suite of live games.

The scale of the business is enormous. Now employing 7,000 staff in offices around the world, bet365 has served a claimed 90 million customers from 140 countries. They have a licensed presence in most European jurisdictions where internet gambling is regulated as well as a license to participate in the US (New Jersey) market.

bet365 have been very enthusiastic adopters of live dealer games. They were one of the first European brands to offer live dealers. They then became the first to offer their players dual studio access (tables from both Playtech’s EU and Asian based studios). They can also lay claim to being the first Playtech-powered operator to launch private, casino branded live tables.

Their eagerness to remain at the forefront of this rapidly developing category is still seen today. If there is a new game or improved platform feature rolled out by Playtech, bet365 are invariably among the first to bring it to their customers.

Until recently their live games were exclusively provided by Playtech. These games are still presented as the only games on bet365’s ‘Live Casino’ page. But live games from other providers are now available and presented under bet365’s ‘Games’ page, most notably: